AUTUMN RELEASE 2020
Only a few months have passed since our greatest release ever and here we are again with a handful of exciting improvements.
Here is a short video about the new features:
Let's see them in detail.
Customer experience
- Notification Center: it informs our users about the most important errors, warnings and activities that happen in the platform. It is fully customizable based on the users' needs. Our notifications are real time, informative and actionable. Learn more.
- Contextual help: provides relevant help to the users within the app where they need it, without disturbing their workflow. Learn more.
Loyalty
- Loyalty multiplan: allows you to manage multiple loyalty plans simultaneously in the same account. Each plan is managed separately with its own wallet, tiers, fixed benefits, actions, rewards and reporting. Learn more.
Interactions
- Update contact list node: You can add contacts to or remove them from a contact list with this node. Learn more.
- Scheduling programs: From now on, you can schedule Interactions programs. Learn more.
- New program statuses: The list of available program statuses and actions have been updated. Learn more.
- Changing the program status: You can check how programs in different statuses behave on this page. Learn more.
- Multi-language campaigns: it enables you to manage all the language versions of your emails in one campaign, resulting in simplified automated programs. Multi-language email feature is available in the VCE only. Learn more.
Segmentation
- Web behavior segmentation: you can take action on website consumer behavior. Define crucial touch / action points in your sales funnel, send custom events with Web Extend as they happen and create segments that are available in Automation and in Channels. Learn more.
Tactics
- Abandoned browse: to use when a customer browses, but makes no purchase and adds nothing to cart. Learn more.
- Abandoned browse (Top-selling product): to use when a customer browses one of the top-selling products of a shop according to Product Affinity, but makes no purchase and adds nothing to cart. Learn more.
- Abandoned browse (Top-selling category): to use when a customer browses one of the top-selling categories of a shop according to Product Affinity but makes no purchase and adds nothing to cart. Learn more.
- Shopify Tactics: you can use 12 different Tactics triggered by your Shopify events. Start here.
Subscription Mobile First
- In-app messaging: you can display messages to your users while they are within your mobile app. Enhance the user experience with content that maintains the look & feel of your app, react to users' behaviors inside the app with a contextual message, driving your users to particular places in the app, providing information, giving out rewards or promoting purchases. Learn more.
- New Mobile Engage Dashboard: Mobile Engage customers can now get a good overview of how the overall app user engagement evolves over time. Learn more.
Smart Insight
- Refunds Impact Report: it shows how refunds are distributed among lifecycles, and where it has the biggest impact on your revenue. Learn more.
- Refunds exclusion: you can check which Smart Insight reports and calculations take refunds into account. Learn more.
Pilot products
Find out more about our new pilot products in our new program called Product Pioneers.
Schedule
When will I see these in my account?
Date | Suite |
---|---|
October 21st |
1-16 |
October 26th | 17-32 |
October 28th | 33-48 |
For the minor updates between our major releases, see our Changelog.
Here you can find some of the latest releases. Previous releases can be viewed in the Release notes - Archive.
We can proudly say that we have arrived at a true milestone. Our biggest release so far is here, with 20+ features and functions grouped into five main themes. In addition, several new features are available for pilot customers, too.
Here is a short video to summarize all the changes.
Now, let's just dive into the details.
Revenue Attribution
Deliver measurable business outcomes through attribution.
- Revenue Analytics - this page helps you to understand how your marketing activities are contributing to your business results by analyzing your revenue statistics, and shows you those Automation Center programs and email campaigns that made the most significant impact on your customers. Learn more.
- Revenue impact email digest - you can subscribe to a weekly email that provides an overview of how Emarsys campaigns contributed to your revenue. Learn more.
- Revenue widget in the reports of AC programs - you can check the revenue generated by your Automation Center program in the Revenue generated by the program widget on the Program Summary page. Learn more.
- Revenue widget in the reports of push campaigns - you can check the revenue generated by your push campaigns in the Mobile Engage Dashboard. Learn more.
- Smart Insight data quality improvements - the renewed Data Quality page provides you with up-to-date reports of your contact, product, order and sales data collected by Smart Insight. Learn more.
Acceleration
Omnichannel acceleration to foster customer loyalty.
- New user interface design for Tactics - we have updated the user interface and the workflow of Tactics, according to your feedback. Learn more.
- Shopify flow support - you can use the Emarsys Set contact data node in any of your Shopify workflow programs. By using this node, you can synchronize your tags from Shopify to Emarsys in real time and use them to trigger a program, create a segment or personalize any marketing content. Learn more.
- Repeatable blocks for Product catalog update Tactics - the process of updating your campaigns for Product catalog update Tactics (i.e. Price drop and Back in stock) has become easier than before. By using the Product Source settings, you can easily configure the variables used in your Price drop or Back in stock campaigns. Learn more.
- Retail Tactics - we have developed tactics specifically for the Retail vertical. Learn more.
- SMS Tactics - we have new Tactics, where the SMS channel plays a crucial role. Learn more.
Personalization
Drive real time, channel-agnostic, customer-centric personalization.
- Personalization service - create tokens that are reusable across different channel campaigns. These tokens are placeholders for contact specific data. Learn more.
- CRM Ads: Google lead ads - you can create lead ads with Google, by mapping Google's fields to Emarsys' fields. Learn more.
- Interactions - this feature is designed to build time-critical, rule-based, and activity-driven customer journeys on a single-customer level and it allows you to respond to your customers’ behavior immediately. Learn more.
Mobile
Drive highly personalized customer engagement on Mobile.
- Silent push messages - you can send background notifications to your application without disturbing the user. Learn more.
- Contact preview - The contact preview feature allows marketers to preview the campaign with the inclusion of the personalisation tokens replaced with the appropriate contact data. Learn more.
- Translator view, Action buttons, VCE and Personalization service, device-level filtering - we have several minor upgrades of the Mobile Engage feature. Learn more.
Marketing execution
Improved personalized experience and campaign creation tools to accelerate marketing execution.
- Automation Center program reporting page enhancement - previously, detailed information and charts were only available for the last 7 on the advanced Program Summary page. This limitation has now been removed.
- New home page - you can design your individual, tailor-made landing page with personalized shortcuts to make your navigation easier and with useful widgets to aid your everyday work. Learn more.
- New user interface design - we have a new interface which not only looks great, but also follows the latest industry standards, while still keeping its own identity. Learn more.
Pilot projects
- Loyalty Tactics - we have Tactics for customers using Loyalty. Learn more.
- Revenue attribution settings - you can measure the impact of your campaigns across various channels and optimize your marketing activities with the Revenue attribution service. Learn more.
- Store reporting - this helps you check and analyze the Key Performance Indicators (KPIs) of your brick and mortar stores and you can optimize your marketing campaigns or product offers accordingly. Learn more.
- In-app messaging - these allow you to display messages to your users while they are within your mobile app. Learn more.
- SMS link tracking - you can track the links sent to your customers via SMS. Learn more.
Schedule
When will I see these in my account?
Date | Suite |
---|---|
June 10th |
33-48 |
June 15th | 17-32 |
June 17th | 1-16 |
Please note that all features related to Tactics will be rolled out on all environments on June 10.
For the minor updates between our major releases, see our Changelog.
In this month's release, we have introduced a new user interface as well as some minor upgrades.
Contents
Updates to the Platform
Strategic Dashboard timeline data aggregator
By default, the results are shown per day on the Strategic Dashboard. Now you can switch between daily, weekly or monthly views. For more information, see The Strategic Dashboard.
Emarsys Scripting Language validation

While adding an ESL snippet to your content, the ESL script is automatically validated on a campaign level. Saving the token is not possible while the script is invalid. For more information, see ESL Validation.
External background images

As well as using the Media Database, you can now insert background images from external URLs. For more information, see Image properties.
Updates to this Help Portal
- We have created a Best Practices document for the Interactions pilot feature.
- The Magento documentation has been updated with support for custom fields.
- We have added a troubleshooting article about emails not appearing in smart phones' dark mode.
- We have updated the minimum size of Facebook audiences in the CRM Ads documentation.
- We have updated and restructured the Email Archive document.
- We have revised and updated the Mobile First Email document.
Updates to the platform
Smart Insight
Self-service tool
This tool makes it possible for you to set up and configure Smart Insight for yourself.

For more information, see Smart Insight Self-Service tool.
Smart Insight settings
You can modify your Smart Insight settings that have been configured during the onboarding process.

For more information, see Smart Insight settings.
Filter out purchases from unidentified customers
With this feature you can filter out purchases made by unidentified contacts from all of your lifecycle reports.
For more information, see The Strategic Dashboard and The Smart Insight Dashboard.
Omnichannel personalization for SMS
Personalization tokens can now be created and used in the SMS channel.
For more information, see SMS - End-user guide.
Mobile Engage
Device-level filtering for push messages
You can add device-level filtering to your already existing segments.
For more information, see Apply segment criteria for devices.
New campaign editing experience for push messages
We have updated the look and feel of the push message content editor user interface.

For more information, see Content creation.
Magento integration
Data health check
On the Health check tab you can check the health status of your data.
For more information, see The Health check tab.
Custom contact fields
You can now add custom fields to your contact data.

For more information, see Magento 2 Integration Manual - Customers.
Features on pilot release
Interactions
With our new Interactions feature, you can react immediately to your individual customers' actions. You can have relevant conversations with them based on their most recent actions, and thus drive engagement.

For more information, see Interactions - Overview.
Voucher tokens for omnichannel personalization
You can now use your voucher pools to create personalization tokens that are re-usable across multiple channels.
For more information, see Creating a Voucher token.
Updates to this Help Portal
- We have updated the fields in Preparing your sales data file document.
- We have updated the Relational Data documentation with security recommendations.
- We have updated the Web Channel documentation with SPA support.
- The Reply management article has been updated with new screenshots and descriptions.
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