Join our Product Marketing team for this session on how data is automatically turned into lifecycle segments, product affinity, revenue analytics, and more.
- How to onboard and use data for eRFM segmentation.
- How lifecycle segments are calculated in Emarsys.
- How to identify revenue opportunities within customer segments.
- How to find purchase patterns for your customer segments.
- How each lifecycle segment engages across each channel, refunds impact.
- How to find the product affinity for each customer lifecycle segment.
In a nutshell, how we can put your data at the centre of your everyday marketing decisions.